Thursday, June 17, 2004
Farce Juggernaut-Brand Jugs O' Naught
Brand extensions, baby. Brand. Ex. Tensions.
Someone may have something new and intelligent to say about this phenomenon, but I certainly don't.
That said, I find it odd that both Vibe and Maxim are planning on producing branded linens. I hate to admit it, but if I were in the market for a hair coloring product I just might fall for the Maxim brand--at least there'd be a known entity to bitch about if things went horribly wrong--and I can certainly see how Vibe's name could give cred to a CD sampler. But I'm not getting the decision to shill sheets and towels. Anyone?
-- Read Our Article, and Purchase Our Hair Color While You're at It (NY Times)
Brand extensions, baby. Brand. Ex. Tensions.
Someone may have something new and intelligent to say about this phenomenon, but I certainly don't.
That said, I find it odd that both Vibe and Maxim are planning on producing branded linens. I hate to admit it, but if I were in the market for a hair coloring product I just might fall for the Maxim brand--at least there'd be a known entity to bitch about if things went horribly wrong--and I can certainly see how Vibe's name could give cred to a CD sampler. But I'm not getting the decision to shill sheets and towels. Anyone?
-- Read Our Article, and Purchase Our Hair Color While You're at It (NY Times)
