Thursday, June 17, 2004

Farce Juggernaut-Brand Jugs O' Naught
Brand extensions, baby. Brand. Ex. Tensions.
Someone may have something new and intelligent to say about this phenomenon, but I certainly don't.

That said, I find it odd that both Vibe and Maxim are planning on producing branded linens. I hate to admit it, but if I were in the market for a hair coloring product I just might fall for the Maxim brand--at least there'd be a known entity to bitch about if things went horribly wrong--and I can certainly see how Vibe's name could give cred to a CD sampler. But I'm not getting the decision to shill sheets and towels. Anyone?
-- Read Our Article, and Purchase Our Hair Color While You're at It (NY Times)

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